Tillie Data Processing Agreement

Version 1.2, 8 October 2026

Between: the Shopify merchant that installs Tillie ("Merchant", the controller)
and: Clarity Insights Imaging Pty Ltd (ABN 92 696 493 740, ACN 696 493 740), 8/10 Lower River Terrace, South Brisbane QLD 4101 ("Tillie", "we", the processor)

This agreement ("DPA") forms part of the Terms of Service. It applies automatically when the Merchant installs Tillie. It covers personal information that we process for the Merchant: data about the Merchant's customers, callers and emailers ("Customer Personal Data").

It is written to meet: the Privacy Act 2020 (NZ); the Privacy Act 1988 (Cth) and the Australian Privacy Principles; the EU and UK GDPR (Article 28); the California Consumer Privacy Act (service provider terms); and Shopify's protected customer data requirements.

1. Roles

1. The Merchant is the controller (or "agency" / "APP entity") for Customer Personal Data. It decides why the data is processed.
2. We are the processor (or "service provider"). We process Customer Personal Data only for the Merchant and only to provide the service.
3. For New Zealand law, we hold Customer Personal Data as the Merchant's agent (Privacy Act 2020, s 11).
4. Each party complies with the privacy law that applies to it.
5. California. Where the CCPA applies, we are the Merchant's service provider and contractor. We process Customer Personal Data only for the business purposes in this DPA. We do not sell or share it, and we do not keep, use or disclose it outside our direct business relationship with the Merchant or for any other purpose. We do not combine it with personal information from other sources, except as the CCPA allows. We will tell the Merchant if we can no longer meet our CCPA duties, and the Merchant may then take reasonable steps to stop unauthorised use. We help the Merchant answer consumer requests (section 6). We understand and will comply with these restrictions.
6. Canada. We protect Customer Personal Data about people in Canada to the standard PIPEDA requires of the Merchant, use it only for the Merchant's purposes, and give the Merchant the information it needs to meet Quebec's rules for transfers outside Quebec.

2. Instructions

1. We process Customer Personal Data only on the Merchant's documented instructions. These are: the Terms of Service, this DPA, and the settings the Merchant chooses in the app (for example recording, retention periods, help-desk connection and automatic sending).
2. We tell the Merchant if we believe an instruction breaks the law.
3. We will not:
   • sell or "share" Customer Personal Data (as California law defines these terms);
   • use it for our own purposes, including marketing or advertising;
   • combine it with data from other stores;
   • use it to create, train, fine-tune or improve any AI or machine-learning model;
   • keep, use or disclose it outside our direct business relationship with the Merchant.
4. We may process data in other ways only where the law requires it. We will tell the Merchant first unless the law forbids that.

3. Confidentiality

Everyone we allow to access Customer Personal Data is bound by a duty of confidence. Our staff have no standing access to call or email content. Emergency access needs a recorded reason and approval, expires after 24 hours, and is logged.

4. Security measures

We keep the technical and organisational measures in Annex 2. They are designed to meet Shopify's Level 1 and Level 2 protected customer data requirements. We may improve them over time but will not reduce overall protection.

5. Subprocessors

1. The Merchant gives general authorisation for us to use the subprocessors in Annex 3.
2. We have a written contract with each subprocessor with data protection terms no less protective than this DPA.
3. We give at least 30 days' notice before adding or replacing a subprocessor, in the app or by email, and in Annex 3 of this DPA.
4. The Merchant may object on reasonable data protection grounds within 14 days of the notice. We will try to find a fix. If we cannot, the Merchant may end the service by uninstalling, and will not be charged the plan fee for the period after the change.
5. We remain responsible for our subprocessors' performance.
6. Help desks and mailboxes the Merchant connects (Gorgias, Zendesk, Re:amaze, Freshdesk, Help Scout, Intercom, Gmail, Microsoft 365) are the Merchant's own providers, not our subprocessors.

6. Help with requests from individuals

1. Shopify sends us customer data requests and deletion requests on the Merchant's behalf (the customers/data_request and customers/redact webhooks). We act on each within 30 days of receipt:
   • data request: we find calls, messages, follow-ups and email records linked to the customer (by Shopify customer ID, phone and order numbers) and make an encrypted export available to the Merchant in the app. The Merchant sends it to the customer;
   • deletion: we delete recordings, transcripts, messages, follow-ups and email copies linked to the customer. We keep only billing facts (call length and minutes) with no personal content.
2. If an individual contacts us directly, we pass the request to the Merchant within 5 business days and do not answer it ourselves unless the Merchant asks us to.
3. We give reasonable help with the Merchant's privacy impact assessments and with regulator enquiries, to the extent they concern our service.

7. Security incidents

1. We notify the Merchant within 48 hours of becoming aware of a security incident that affects the Merchant's Customer Personal Data.
2. The notice will say, as far as known at the time: what happened; the kinds and rough number of records and people affected; likely effects; what we have done and will do; and a contact person. We send more details as we learn them.
3. We notify Shopify within 24 hours of becoming aware of an actual or suspected breach of Merchant Data, as Shopify's terms require.
4. We help the Merchant decide whether the incident is a notifiable privacy breach (NZ) or an eligible data breach (Australia), or needs notice under GDPR Article 33 (72 hours for controllers). We provide the facts and a draft of the notice.
5. Unless the law requires, we will not notify regulators or individuals about the Merchant's Customer Personal Data without first consulting the Merchant. Where the incident also affects our own data (for example merchant account data), we notify regulators ourselves.
6. We follow a written incident response plan for every incident.

8. Deletion and return

1. The Merchant can export and delete call data in the app at any time, and set retention periods (Annex 1).
2. When the Merchant uninstalls, Shopify sends us a shop/redact request 48 hours later. We then delete all Customer Personal Data for that store and destroy the store's encryption key, so any remaining encrypted copies (including backups) cannot be read. We complete this within 30 days of uninstall.
3. We keep billing records (plan, minutes, charges) for 7 years for tax law. They contain no Customer Personal Data.
4. Provider backups expire on their own schedule (for example Cloudflare D1 point-in-time recovery, which keeps up to 30 days). Because of step 2, they hold only unreadable ciphertext for call content.

9. Audits

1. We keep records needed to show we meet this DPA, including the access log (kept 2 years).
2. Once a year, on 30 days' written notice, the Merchant may ask for a written answer to a reasonable security questionnaire and a summary of our controls. We may rely on our subprocessors' certifications (for example Cloudflare ISO 27001, Twilio and OpenAI SOC 2) for their parts.
3. If the law or a regulator requires more, or after a security incident, the Merchant (or an independent auditor bound by confidentiality) may carry out a reasonable audit at the Merchant's cost, during business hours, without access to other stores' data.

10. International transfers

1. Customer Personal Data is processed in the United States and other countries where our subprocessors operate (Annex 3).
2. For New Zealand (IPP 12) and Australia (APP 8), we use subprocessors bound by contract to comparable safeguards, and remain accountable for them.
3. For personal data from the EEA, UK or Switzerland, the parties agree to the EU Standard Contractual Clauses (Commission Implementing Decision (EU) 2021/914), with the UK Addendum and Swiss amendments, incorporated by reference. Module 2 (controller to processor) applies where the Merchant is a controller, and Module 3 (processor to processor) where the Merchant is itself a processor. For those clauses: clause 7 (docking) applies; under clause 9(a), option 2 (general written authorisation) applies, with the notice period in section 5; the optional wording in clause 11 does not apply; under clause 13, the supervisory authority is that of the Merchant's EU establishment or EU representative, or otherwise Ireland; under clauses 17 and 18, the law and courts of Ireland apply. Annexes 1, 2 and 3 of this DPA complete Annexes I, II and III of the clauses.
4. Our subprocessors rely on their own transfer tools (SCCs, the EU-US Data Privacy Framework, or Global CBPR) as described in their DPAs.

11. Term and liability

This DPA lasts as long as we process Customer Personal Data for the Merchant. The liability limits in the Terms of Service apply, except where the law does not allow them to. If this DPA conflicts with the Terms, this DPA wins on data protection matters.

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Annex 1. Processing details

Annex 2. Security measures

Mapped to Shopify's protected customer data requirements.

Other measures: every database query is scoped to one store; tests run with two stores to catch leaks; customer email text is treated as data, never as instructions to the AI; links and attachments in emails are never opened.

Annex 3. Subprocessors

Shopify is the platform the Merchant uses, not our subprocessor. It sends us store and order data and handles billing under the Merchant's own agreement with Shopify.